Heartbeat was a character driven campaign to help re-enforce Universal Channel's "100% Characters" tag. This was the largest integrated campaign for Universal Channel Australia to date. With a strong outdoor and digital presence, Heartbeat could not be missed.
Operation Heartbeat was created for local media as a bespoke desk drop ahead of scheduled interviews with Melissa George.
Awards: SILVER - PROMAX BDA ANZ 2016 - Best Integrated Marketing Campaign for a Programme
SILVER - PROMAX BDA ANZ 2016 - Best Collateral Material
WON - NBCU Creative Excellence Awards - Best Off Air promotion
Company: Universal Channel Australia Position: Freelance Art Director Year: 2016