Shades of Blue
The focus of this campaign was to capitolise on the popularity of the main stars, Jennifer Lopez and Ray Liotta. The campaign also required a strong Universal branded feel. So we highlighted the characters using the signature Universal dial. Which incorporating the New York skyline into the Universal purple. This artwork was then rolled oout across on-air, print and digital.
Company: Universal Channel Australia Position: Freelance Art Director Year: 2016