Bravo New Zealand – Channel Launch
Bravo_launch_01Bravo_launch_01

Bravo New Zealand
Channel Launch

Bravo is Life. Lived Large.

Launching New Zealand's first free-to-air lifestyle entertainment channel, Bravo, to replace Channel Four, I developed and executed a comprehensive launch campaign to introduce the channel’s bold identity to the market. The campaign spanned two weeks of digital outdoor advertising, with daily artwork updates that highlighted each night’s prime-time programming.

To capture Bravo’s vibrant and daring brand essence, I designed artwork that paired a unique “icon” for each show with bold colors, patterns, and complementary accents, creating dynamic visuals that resonated across all platforms. This design was applied to billboards, posters, social media, and a custom false cover in the Sunday Star Times on launch day, generating a strong and memorable first impression of Bravo for New Zealand audiences.

Company: NBCUniversal & MediaWorks      Position: Freelance Art Director      Year: 2016

paper_coffee_02paper_coffee_02
open_paper_03open_paper_03
Bravo_busstop_animatedBravo_busstop_animated
adshels_05adshels_05
Bravo_launch_05Bravo_launch_05
Bravo_launch_06Bravo_launch_06
Bravo_launch_07Bravo_launch_07
Bravo_launch_08Bravo_launch_08