


Bravo New Zealand
Channel Launch
Bravo is Life. Lived Large.
Launching New Zealand's first free-to-air lifestyle entertainment channel, Bravo, to replace Channel Four, I developed and executed a comprehensive launch campaign to introduce the channel’s bold identity to the market. The campaign spanned two weeks of digital outdoor advertising, with daily artwork updates that highlighted each night’s prime-time programming.
To capture Bravo’s vibrant and daring brand essence, I designed artwork that paired a unique “icon” for each show with bold colors, patterns, and complementary accents, creating dynamic visuals that resonated across all platforms. This design was applied to billboards, posters, social media, and a custom false cover in the Sunday Star Times on launch day, generating a strong and memorable first impression of Bravo for New Zealand audiences.
Company: NBCUniversal & MediaWorks Position: Freelance Art Director Year: 2016















