Shades of Blue

This campaign aimed to strategically leverage the star power of Jennifer Lopez and Ray Liotta, building on their popularity to drive engagement. Emphasising a cohesive Universal brand identity, I highlighted each character by incorporating the iconic Universal dial and integrating the New York City skyline within Universal's signature purple palette. This versatile design was subsequently adapted and deployed across on-air, print, and digital channels.

Company: Universal Channel Australia      Position: Freelance Art Director      Year: 2016